Amar Joshi is armed with dreams of Bollywood and has pursued a course in direction from a London University, he lands up in Bollywood trying to get his dream film, Cheekh, made. While chasing producers and production houses, Amar has a helpful friend Suraj, a struggling actor who tries to give him sane advice. After months of running around, Amar finally ropes in an ear-scratching producer Monty for his film. Soon, he also manages to rope in the top actress Mohini. Everything is almost fine until the real financer of the film, underworld don Sudama Bhosle decides that he wants to do his part for the film. So now Amar has to include Sudama’s foul-mouthed girlfriend Tina in the film. Dissatisfied with her role, Tina persuades Sudama to include her as an item in the film. Frustrated at having to include a glitzy dance number in a film about a journalist’s rape, Amar is at wits’end.
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